Amazon, Snap partner to let customers shop for eyewear in AR


Amazon and Snap on Wednesday introduced they’re partnership to make it simpler for folks to just about strive on and shop for eyeglasses. Using the Lenses augmented actuality function, Snapchat customers will likely be ready to “try on” 1000’s of glasses from the eyewear manufacturers obtainable through Amazon Fashion, together with Maui Jim, Persol, Oakley and Costa Del Mar.

Users will likely be ready to entry the eyewear lenses through @amazonfashion’s public profile on Snapchat, in Snap’s Lens Explorer throughout the For You and Dress Up tabs, in addition to in the Snapchat Camera Lens Carousel.

Snapchat customers may browse extra merchandise instantly inside the Amazon Fashion ‘retailer’ tab on the @amazonfashion profile on Snapchat. From there, they will hyperlink out to Amazon to buy.

The partnership will assist Amazon attain the rising variety of customers purchasing on their cell units. In the previous 12 months, Amazon Fashion customers ordered multiple billion objects on cell units, the corporate mentioned. Snapchat, in the meantime, has 363 million each day lively customers.

The partnership additionally underscores how AR and VR have gotten extra commonplace. Snap has for years invested in the AR Lens platform. Last month, the corporate mentioned throughout its Q3 earnings name that greater than 250 million folks interact with augmented actuality on Snapchat each day.

“Our AR products and services are already driving a major impact at scale today as Snapchatters use our services to shop, play, learn, explore, and entertain themselves,” CEO Evan Spiegel mentioned on the earnings name. “This quarter, we announced several new valuable partnerships, innovative AR experiences, and new AR features and capabilities in Lens Studio.”

AR is already an essential device for Amazon as properly.

“Millions of customers regularly use Amazon’s AR shopping technology across categories in our stores, with Virtual Try-On for Eyewear being a long-time customer favorite,” Muge Erdirik Dogan, president of Amazon Fashion, mentioned in a press release. “We are delighted to partner with Snapchat and further expand AR shopping for both fashion brands and today’s new generation of digital shoppers.”

The corporations plan to increase their joint digital try-on (VTO) Shopping Lenses past eyewear in the longer term.


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