Amazon is reportedly putting a three-day delay on consumer reviews for all of its content material on Prime Video, together with the newly-released The Lord of the Rings: The Rings of Power. According to studies from variety and Deadlinethe delay is meant to assist stave off evaluate bombing, or the act of flooding a specific present, film, recreation, or guide with adverse remarks.
An Amazon consultant informed selection that it put the coverage in place to present the service time to judge whether or not a consumer evaluate comes from an precise viewer not a bot or troll trying to hijack the reviews part. Amazon launched the coverage earlier this summer season, beginning with its reboot of A League of Their Own, which contended with review bombers who opposed the reveals political stance.
The Rings of Power is, sadly, coping with a comparable inflow of adverse reviews, with some customers focusing on its inclusion of actors from underrepresented backgrounds. The collection provides a totally different take on JRR Tolkiens The Lord of the Rings universe, and is ready throughout Middle-earths Second Age. Amazon says the collection raked in 25 million global viewers the day it premiered, making it the most important debut for Amazon Prime Video thus far.
But regardless of Amazons efforts to carry again a wave of dangerous reviews on its platform, this nonetheless doesnt cease The Rings of Power from getting evaluate bombed on different web sites, like Rotten Tomatoes and the Amazon-owned IMDb. The collection at present has a common viewers ranking of 34 p.c on Rotten Tomatoeswhereas 24.7 p.c of reviewers on IMDb gave it one star.
In 2019, Rotten Tomatoes tried to handle this subject by deploying verified reviews that allow customers present proof that they bought tickets to the movie theyre reviewing. It additionally began blocking customers from posting reviews about films that have not even been launched but. This clearly doesnt assist a lot with regards to TV reviews, however got here in response to customers who bombarded Captain Marvel, Black Pantherand Star Wars: The Last Jedi with dangerous religion reviews on the time.