Dutch regulators reject Apple’s proposed policy changes allowing off-platform payments for dating apps

A sizzling potato: Apple lately amended its developer insurance policies to enchantment to Dutch regulators and permit native dating apps to make use of exterior fee techniques. However, the patron authority does not imagine the corporate did sufficient and rejected its proposed changes.

The Authority for Consumers and Markets (ACM) within the Netherlands instructed Apple that its efforts to satisfy its March mandate to permit dating app builders to make use of exterior fee platforms weren’t ok. It stated that the corporate’s proposal was an “improvement” however was not enough to adjust to European and Dutch rules.

“The Netherlands Authority for Consumers and Markets (ACM) has come to the conclusion that the changes that Apple on March 30 made to its conditions for dating apps in the Netherlands are insufficient,” stated the ACM in a press release posted by a Dutch journalist. “ACM does see improvements in the proposals that Apple has put forward, but these still fall short of meeting European and Dutch rules.”

To recap: Apple submitted a proposal allowing Dutch dating apps (and oddly, solely Dutch dating apps) to both use third-party fee techniques or Apple’s in-app platform, however not each. Regardless of what devs went with, Apple would nonetheless take 27 p.c of app gross sales for studios making lower than $1 million per yr.

This proposal was Apple’s second. The first was the identical, besides that it additionally required builders to make two separate apps one for Dutch clients and one for everybody else. Regulators flatly rejected that suggestion in January, calling it “unreasonable.”

The ACM has already fined Apple 5 million euros per week as much as its most penalty of fifty million (about $55 million). It is now contemplating bringing extra fines because the preliminary penalties didn’t compel Apple to adjust to the authority’s expectations.

“As the previous order subject to periodic penalty payments failed to deliver the desired outcome, ACM is currently preparing a new order subject to periodic penalty payments,” stated the regulator. “Once we have published this new order subject to periodic penalty payments, we can comment on the contents thereof as well as on the points on which Apple is still in non-compliance. That may take several weeks.”

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