Samsung has taken fairly a beating in the media (and on numerous boards) of late for a lot of totally different points associated particularly to the Galaxy S22 sequence and a few… questionable techniques involving a number of high-end smartphone households, however in some way, these controversies do not appear to have inflicted a lot injury on the firm’s US gross sales figures.
That’s when the Galaxy S22, S22+, and S22 Ultra had been formally unveiled, and regardless of hitting shops with just some days left till March, the three powerhouses managed to instantly enhance their producer’s share of the general gross sales racked up by America’s high three carriers.
All hail the new S Pen-wielding king!
Yes, the 6.8-inch Galaxy S22 Ultra eclipsed the 6.6-inch S22+ and 6.1-inch S22 in early US popularity, which can not come as a shock… for these unfamiliar with the historical past of the Galaxy S sequence.
That’s as a result of the vanilla S20 really bought off to a a lot stronger stateside begin than its huge brothers again in 2020, and the similar occurred final yr with the “regular-sized” Galaxy S21.
The S22 Ultra S Pen is included as commonplace out the field.
This time, the base Galaxy S22 mannequin has to accept a silver medal placement, beating the S22 Plus with a really comparable set of specs at a lower cost. There are not any prizes for guessing what modified between 2021 and 2022 for Samsung’s largest high-ender, which continues to be costly and nonetheless inherently flawed in a few key areas.
As it seems, a built-in S Pen can go a good distance in driving greater gross sales numbers, particularly with the Galaxy Note sequence out of the image (for good). That’s proper, the Note 20 duo is believed to have cannibalized the S21 Ultra, which was apparently not the case for the Galaxy Z Fold 3 and S22 Ultra due to the former’s extravagant value, non-compulsory stylus, and not-yet-mainstream foldable design.
Can the Galaxy S22 beat the Galaxy S10 in any case?
It may appear bizarre to examine Samsung’s newest and best handsets with a non-Ultra-including high-end trio from 2019, however 2020 is when the coronavirus pandemic kicked off, badly hurting the cellular trade and the whole lot and everybody in it.
Now that the smartphone market is sort of absolutely recovered after that huge shock, corporations have to be hoping to return to their pre-pandemic record-breaking kind. That being mentioned, it stays unlikely that the Galaxy S22 household will handle to outsell the massively profitable Galaxy S9 duo round the world.
But the S10 sequence might be a bit extra “vulnerable” than initially anticipated, whereas the S20 and S21 households are already beginning to really feel like distant recollections.
The S22 Ultra (left) is far more standard than the S21 Ultra (proper).
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Granted, it is most likely untimely to deem the Galaxy S22 trio an enormous box-office hit, particularly provided that the S21 sequence additionally began on the proper foot final yr earlier than fully crashing and burning. But the S22, S22+, and S22 Ultra managed to promote like hotcakes throughout their first few days of US availability regardless of “questionable” in-store provide, which implies their March gross sales might be even greater as stock ranges proceed to rise.
In complete, a whopping 69 % of retailer reps surveyed by Wave7 declare the S22 is forward of the S21 in early demand, bringing Samsung at round a 37 % share of February 2021 gross sales registered by Verizon, T-Mobile, and AT&T.
Apple nonetheless towered above that quantity with between 53 and 64 % of general gross sales (relying on the particular person provider), however the Galaxy S22 household positively managed to put a dent in the iPhone 13’s popularity, which boosted Apple to as a lot as 79 % at AT&T again in September 2021.
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