Noissue, a New Zealand-based packaging platform that gives customized, sustainable packaging to companies of all sizes, has acquired the crew and instruments crucial to construct microsites and dynamic QR codes.
On Wednesday, noissue introduced the acquisition of London-based Tapkit, a startup that has labored with manufacturers resembling LOral, NYX, Haus, TRIBE and Little Cooks to develop tailor-made digital buyer experiences.
Brands are at all times on the lookout for methods to interact prospects, and QR codes are one of many sizzling fads of right now. Combine them with one of the vital fundamental methods prospects bodily work together with a model — the packaging — and types have a easy, but efficient, advertising and marketing alternative.
From ‘make-up how-to guides’ or ‘cooking instructional videos’ to accumulating suggestions, enabling fast re-orders and operating UGC competitions, the alternatives to create and combine digital experiences that improve a customers bodily expertise with a model and product are limitless, and have been proud to be merging packaging and expertise to energy this future,” mentioned Tapkit founder and CEO Matt Alcock in a press release.
So what does certainly one of these digital experiences appear like for the common model? Here’s a few current examples. One of noissue’s prospects, Butter Baby Bakery, makes use of a microsite as a simple manner to join with prospects and allow them to know which markets they’ll be at, with out having to direct them to the web site. Another buyer, ceramics maker Lolita, has launched a brand new necklace line. The QR code among the many necklace’s packaging shows care directions for the necklace.
“Noissue really sees QR as an extension of each customers brand, the ability to personalize its colors and how it looks, and to quickly change the links you want to show/have your customers interact with – gives you great flexibility as a brand,” a noissue spokesperson informed TechCrunch through e-mail. “You can update your website for key moments, and have the microsite for any limited edition/specials/timely information that you need your customers to access.”
Noissue informed TechCrunch that the mixed money and inventory deal is valued at $2.3 million and brings noissue’s valuation to $100 million. Tapkit’s London employees will likely be becoming a member of noissue’s international product, design and engineering groups.
This is noissue’s first acquisition, and it follows a current $10 million Series A increase led by Felix Capital.
