Tag: fragmented
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The Death of Micro-Management: Why Hyper-Fragmented PPC Structures Are Starving Modern AI AlgorithmsExecutive Overview For over a decade, the gold standard of search engine marketing relied on absolute control. Paid search (PPC) specialists built their reputations—and engineered campaign efficiencies—through hyper-granular account architectures. Tactics like Single Keyword Ad Groups (SKAGs), rigorous device splits,...