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Google Ads Redefines Customer Lifecycle Bidding: High-Value Acquisition and Expanded Retention Modes Roll Out Across Search, Shopping, and PMax

Executive Overview In a sweeping update designed to give digital marketers unprecedented control over audience lifetime value (LTV), Google Ads has announced the official rollout of High-Value Acquisition mode for Shopping campaigns, alongside a broad expansion of its customer retention...

27 October 2026 · 9 min read · 1,791 words · Lina Irawan