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Executive Overview When generative artificial intelligence integrated into the mainstream, proponents promised it would raise the quality floor of digital content. The hypothesis was elegant: by automating the tedious mechanics of writing, coding, and design, creators could focus on high-level...

Executive Overview The global media landscape is undergoing its most profound structural disruption since the advent of the internet. Across the publishing ecosystem, traditional referral traffic is in freefall, and the primary catalyst is no longer algorithmic shifts by social...