Tag: omnicom

Executive Overview: A Strategic Splitting of the Global Giant In a seismic shift that has rippled through the advertising and marketing landscape, The Coca-Cola Company has concluded its highly anticipated, months-long competitive review of its global media and creative agency...

In one of the most significant agency-of-record (AOR) realignments within the global healthcare and pharmaceutical sectors, Omnicom has officially been selected to manage the lucrative U.S. media planning and buying account for Novo Nordisk, the Danish pharmaceutical powerhouse behind blockbuster...