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Executive Overview The intersection of artificial intelligence, government regulation, and digital marketing has crossed a critical threshold. With the formal rollout of Regulation (EU) 2024/1689—more commonly known as the European Union AI Act—policymakers have mandated a high degree of transparency...

Executive Overview As search engine optimization (SEO) undergoes its most turbulent evolution in a generation, a new sub-discipline has emerged: Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO). In their haste to secure visibility within AI-generated summaries—such...